Franchise Show Birmingham | The National Franchise Exhibition at NEC, 3 & 4 October 2025
The National Franchise Exhibition, taking place on 3 & 4 October 2025 at the NEC Birmingham, is the UK’s leading event for aspiring franchise owners and industry professionals.
Supported exclusively by the British Franchise Association (BFA), this exhibition provides direct access to 100+ franchise opportunities, expert-led seminars, and practical advice.
Whether you’re exploring business ownership for the first time or expanding an existing venture, this event offers the tools, connections, and insights needed to make informed decisions.
What is the National Franchise Exhibition in Birmingham?
The National Franchise Exhibition is one of the most important dates in the UK business calendar for those interested in franchising.
Taking place at the NEC in Birmingham on 3 and 4 October 2025, it provides a dedicated space for aspiring entrepreneurs, experienced investors, and established franchisors to connect under one roof.
Held in partnership with the British Franchise Association (BFA), the event provides attendees with reliable information and vetted franchise opportunities.
Every franchise brand exhibiting is required to meet the BFA’s code of ethical franchising, ensuring trustworthiness and transparency.
With over 100 franchise brands represented and more than 50 free talks and seminars scheduled, this event is specifically designed to support visitors at all stages of their franchising journey.
Why Should You Attend the Franchise Show Birmingham?
The exhibition is ideal for anyone considering business ownership through franchising. It provides access to decision-makers from leading brands and industry advisors who can help visitors understand the franchise model in-depth.
Some of the key reasons to attend include:
- Direct engagement with franchise brands from a wide variety of sectors
- Access to free seminars offering expert insights on starting and running a franchise
- Advice from financial and legal professionals with franchise-specific expertise
- Personalised guidance based on your business goals and available investment
Attendees can take part in networking sessions, Q&A discussions, and interactive panels covering everything from funding options to multi-unit ownership strategies.
What Franchise Brands Will Be Exhibiting at the NEC?
The National Franchise Exhibition offers a wide representation of industries, allowing attendees to compare business models and investment levels with ease.
From global giants to innovative start-ups, the event showcases a broad range of franchise opportunities.
Some of the brands scheduled to exhibit include:
- Bluebird Care
- Anytime Fitness
- ActionCOACH
- Black Sheep Coffee
- Auntie Anne’s
- Cafe2U
- Caremark
- Chaiiwala
- Barclays (financial services)
- Auditel
- Fonehouse
- The Mental Wellbeing Company
These businesses span sectors such as food and beverage, homecare, retail, coaching, education, fitness, financial services, and B2B consulting.
Who Are the Keynote Speakers and Industry Experts at the Franchise Show Birmingham?
The National Franchise Exhibition at the NEC Birmingham features a carefully curated lineup of keynote speakers and industry professionals who bring valuable insight, experience, and inspiration to the event.
From internationally recognised entrepreneurs to senior leaders in franchising and finance, these speakers are a key draw for attendees looking to deepen their understanding of the franchise model and business ownership.
Jo Fairley – Keynote Speaker
Session: Friday 3 October | 13:00 – 13:30
Topic: 7 secrets for every successful business
Jo Fairley, co-founder of the pioneering organic chocolate brand Green & Black’s, brings decades of entrepreneurial wisdom to the main stage.
Her keynote, “7 secrets for every successful business”, will provide actionable strategies and mindset shifts to help aspiring business owners grow and sustain successful ventures.
As a serial entrepreneur and well-known UK business voice, Jo’s session is expected to be one of the event’s highlights.
Seats for this keynote are available on a first-come, first-served basis, so early arrival is recommended.
Brad Sugars – Keynote Speaker
Session: Saturday 4 October | 12:15 – 12:45
Topic: Build your business, build your profits
Brad Sugars, founder of ActionCOACH and one of the most respected figures in the global franchising world, will deliver a motivational keynote designed to equip attendees with practical techniques for scaling their businesses.
With over 30 years of experience, nine companies under his leadership, and a global reputation as a bestselling author and business coach, Brad’s session promises high-impact takeaways for current and future entrepreneurs.
Leading Industry Speakers
In addition to the keynote speakers, The National Franchise Exhibition will feature more than 70 respected professionals, franchisors, consultants, and multi-unit franchisees across two days.
These speakers will share their expertise in panel discussions, workshops, and educational seminars, helping attendees gain clarity on starting or expanding a franchise.
Notable speakers include:
- Caroline Strawson, CEO & Founder of The Mental Wellbeing Company
- Cathryn Hayes, Franchise Director, Revive! UK
- Suki Dehal, Head of Franchising, Lloyds Bank
- David Glover, Joint CEO, Caremark
- Steve Jackson, Managing Director, Jackson Fire & Security
- Phil Harrison, Head of Franchise Recruitment, NIC Local
- Natalia Shvarts QFP, Franchise Law Partner, Excello Law
- John Preston, Managing Director, Mathnasium
- Julie Adams, Franchisee Partner, Auditel
- Rebecca Newenham, Franchise Consultant, Ashtons Franchise Consulting
- Joanna Teh, UK CEO, Zambrero
- Ben Aires, Franchise Partner, More Than Loft Ladders
- Arif Master, Multi-unit Franchisee, Chaiiwala
- Lucy Campbell, CEO, Right at Home
- Kevin Holt, National Head of Franchise, Barclays
- Alan Wilkinson, Head of Franchise Development, The Franchising Centre
- Rob Hall, Franchise Development Consultant, Ashtons Franchise Consulting
- Franz-Josef Ebel, Franchise Consultant, The Seasons Art Class UK
These speakers will cover topics ranging from franchise recruitment and business coaching to marketing, funding, legal structures, and ethical franchising. Many of them will also participate in Q&A panels where visitors can ask questions directly.
The diversity of perspectives ensures that content is relevant for first-time entrepreneurs, experienced investors, and those looking to franchise an existing business.
What Is the Event Timetable for 2 October at the Franchise Show Birmingham?
Attendees on 2 October 2025 can expect a carefully structured day filled with expert-led seminars, keynote speeches, panel discussions, and real-life franchise stories.
Each session is designed to provide practical insights for both first-time franchisees and experienced investors. Sessions are spread across four main stages: Main Stage, Theatre 2, Theatre 3, and Theatre 4.
The following table provides the complete schedule for 2 October:
| Time | Venue | Session Title | Speakers |
| 10:30 – 11:15 | Main Stage | McDonald’s Insight Session | Deborah Rudge, Paul Courtman-Stock, Ffion Williams – McDonald’s Franchise UK |
| 10:30 – 11:00 | Theatre 3 | BFA Seminar: An introduction to franchising | James Sedgwick (Host), Imogen Clarke (Home Instead), Kevin Holt (Barclays) |
| 10:45 – 11:15 | Theatre 2 | How to franchise your business successfully and effectively | Nick Williams – Ashtons Franchise Consulting |
| 11:00 – 11:30 | Theatre 4 | How to build a £1 million business | Julie Farrow – Walfinch |
| 11:15 – 11:45 | Theatre 3 | Choosing the right franchise: Lessons from an ex-investment banker | John Preston – Mathnasium |
| 11:30 – 12:05 | Main Stage | The Multi-unit mindset: What it takes to build a franchise portfolio | Pav Kang, Hardev Kang, Suhail Rehman, Natalia Shvarts |
| 11:30 – 12:00 | Theatre 2 | Smart franchise selection: A guide to making the right choice | Natalie Ilangakoonge – Jackson Fire & Security |
| 11:45 – 12:15 | Theatre 4 | My journey to building a successful care business | Joseph Guishard – Right at Home |
| 12:00 – 12:30 | Theatre 3 | Franchise Insights Panel: Do you have what it takes? | John Preston, Yakub Master, Kieran Smith |
| 12:10 – 12:45 | Main Stage | Scaling smart: Multi-unit expansion strategies | Natalia Shvarts, Kevin Hein, Salman Qureshi, Lucy McCormack, Tom McEwan |
| 12:15 – 12:45 | Theatre 2 | Profit with purpose: Earning six figures while helping the planet | Julie Adams – Auditel |
| 12:30 – 13:00 | Theatre 4 | Launching Australia’s biggest Mexican franchise in the UK | Emily Teh – Zambrero |
| 12:45 – 13:15 | Theatre 3 | Unlocking location potential using geodemographic tools | Kieran Smith – Anytime Fitness |
| 13:00 – 13:30 | Main Stage | Keynote: 7 secrets for every successful business | Jo Fairley – Green & Black’s |
| 13:00 – 13:30 | Theatre 2 | Running a successful active leisure franchise | Marcus Crossman – Clip ‘N Climb |
| 13:15 – 13:45 | Theatre 4 | How to find the right franchisor for you | David Glover – Caremark |
| 13:30 – 14:00 | Theatre 3 | BFA Seminar: How to franchise your business | Pauline Cowie, Alan Wilkinson (Hosted by James Fay-Sedgwick) |
| 13:45 – 14:15 | Main Stage | The care industry crisis and the only real solution | Bella Hallam – Visiting Angels |
| 13:45 – 14:15 | Theatre 2 | The online franchise revolution and mental health transformation | Caroline Strawson – The Mental Wellbeing Company |
| 14:00 – 14:30 | Theatre 4 | How can franchising change my life? | Phil Harrison – NIC Local |
| 14:15 – 14:45 | Theatre 3 | How can banks support your franchise investment ambitions | Suki Dehal – Lloyds Bank |
| 14:30 – 15:15 | Main Stage | McDonald’s Insight Session | Deborah Rudge, Paul Courtman-Stock, Ffion Williams – McDonald’s Franchise UK |
| 14:30 – 15:00 | Theatre 2 | Real Franchise Stories | Barney Davis (Caremark), Gary Brumby (Jackson Fire & Security) |
| 14:45 – 15:15 | Theatre 4 | Why some business owners fail while others make £1m a year | James Vincent – ActionCOACH |
| 15:00 – 15:30 | Theatre 3 | BFA Seminar: What to consider when choosing a franchise | Lucy Campbell, John Pratt, John Preston (Hosted by Will Strike) |
| 15:15 – 15:45 | Theatre 2 | Uncovering the secrets of a real-life franchisor | Phil Mowat, Rebecca Newenham – Ashtons Franchise Consulting |
| 15:30 – 16:00 | Theatre 4 | Unlocking a unique franchise opportunity in mobile retail | Ben Branson, James Carr – Fonehouse |
This timetable offers a structured look at the depth and diversity of content available on the first day of the show.
From multi-unit investment to part-time franchise models, visitors will be exposed to a variety of business types and speaker insights.
What Is the Event Timetable for 3 October at the Franchise Show Birmingham?
Day two of the exhibition continues with another strong lineup of keynote speakers, educational seminars, panel discussions, and franchisor Q&As.
Visitors will have the opportunity to dive deeper into specific sectors, gain practical knowledge on franchise operations, and connect with industry veterans sharing real-world advice.
Below is the full agenda for 3 October:
| Time | Venue | Session Title | Speakers |
| 10:30 – 11:15 | Main Stage | McDonald’s Insight Session | Deborah Rudge, Paul Courtman-Stock, Ffion Williams – McDonald’s Franchise UK |
| 10:30 – 11:00 | Theatre 3 | BFA Seminar: Franchise recruitment essentials | James Sedgwick (Host), David Paulson (ERA Group), Suki Dehal (Lloyds Bank) |
| 10:45 – 11:15 | Theatre 2 | Is my business franchisable? The twelve golden rules | Rob Hall – Ashtons Franchise Consulting |
| 11:00 – 11:30 | Theatre 4 | Smart franchise selection | Natalie Ilangakoonge – Jackson Fire & Security |
| 11:15 – 11:45 | Theatre 3 | Low-cost, high-potential franchises | Colin Martin-Weekes (GoCruise & Travel), Andy Atkinson, Mark Horton |
| 11:30 – 12:00 | Main Stage | The care industry crisis and solutions | Bella Hallam – Visiting Angels |
| 11:45 – 12:15 | Theatre 4 | Profit with purpose: Earning while making impact | Julie Adams – Auditel |
| 11:45 – 12:15 | Theatre 2 | How to find the right franchisor | David Glover – Caremark |
| 12:00 – 12:30 | Theatre 3 | How banks support franchise investment | Suki Dehal – Lloyds Bank |
| 12:15 – 12:45 | Main Stage | Keynote: Build your business, build your profits | Brad Sugars – ActionCOACH |
| 12:30 – 13:00 | Theatre 2 | Real Franchise Stories | Ben Aires (More Than Loft Ladders), Julie Adams (Auditel), Arif Master (Chaiiwala) |
| 12:30 – 13:00 | Theatre 4 | Part-time pathways: Flexible franchise entry | Franz-Josef Ebel – The Seasons Art Class UK |
| 12:45 – 13:15 | Theatre 3 | How to build a £1 million business | Richard Stanfield – Walfinch |
| 13:00 – 13:30 | Main Stage | The online franchise revolution and mental health | Caroline Strawson – The Mental Wellbeing Company |
| 13:15 – 13:45 | Theatre 2 | Build a profitable business backed by a proven system | Phil Harrison – NIC Local |
| 13:15 – 13:45 | Theatre 4 | Why business coaching works: Masterclass with world’s #1 coach | Brad Sugars – ActionCOACH |
| 13:30 – 14:00 | Theatre 3 | BFA Seminar: Grow your business through franchising | Will Strike (Host), Phil Mowat, John Pratt, Cathryn Hayes |
| 13:45 – 14:15 | Main Stage | How to succeed as a first-time franchisee | Huw Wardrope (Urban Baristas), Luke Spellman (Home Instead), Steve Jackson (Jackson Fire & Security) |
| 14:00 – 14:30 | Theatre 4 | Marketing made simple: National franchise growth | Rebecca Newenham – Ashtons Franchise Consulting |
| 14:15 – 14:45 | Theatre 3 | Choosing the right franchise: Lessons from experience | John Preston – Mathnasium |
| 14:30 – 15:15 | Main Stage | McDonald’s Insight Session | Deborah Rudge, Paul Courtman-Stock, Ffion Williams – McDonald’s Franchise UK |
| 14:45 – 15:15 | Theatre 4 | Ask anything about franchising your business | Phil Mowat – Ashtons Franchise Consulting |
| 14:45 – 15:15 | Theatre 2 | Choosing the right management franchise | Cathryn Hayes – Revive! UK |
| 15:00 – 15:30 | Theatre 3 | Making franchising your future | Andrew Dick (Host), Liam Hobbs (More Than Loft Ladders), John Davies (FASTSIGNS), Natalia Shvarts |
How Can You Prepare for the Franchise Show?
Attending a large-scale exhibition like this requires some planning. Booking a free ticket in advance ensures timely access to all features and allows you to plan your day effectively.
The organisers recommend using the online tools provided to browse the exhibitor list, check the seminar schedule, and mark your must-visit stands and sessions.
To prepare, consider the following:
- Register online to receive entry confirmation and event updates
- Identify which industries interest you most and shortlist brands to meet
- Check the timetable and prioritise key sessions or speakers
- Prepare a list of questions for franchisors and advisors
- Bring a notebook or tablet to take down useful information and contacts
Dress smartly, arrive early, and allow time for follow-up discussions after sessions or networking events.
How Do You Get to the NEC Birmingham?
The NEC in Birmingham is centrally located, making it accessible by road, rail, air, and coach.
It’s directly connected to Birmingham International train station and only a short walk from the airport via the free air-rail link.
Below is a travel reference table for attendees:
| Mode of Transport | Key Information |
| By Car | Use postcode B40 1NT. Accessible from M6, M40 and M42. Over 16,000 parking spaces. |
| By Train | Birmingham International Station is a 5-minute walk. Connect from Birmingham New Street if needed. |
| By Bus/Coach | National Express and Megabus routes run to Birmingham Airport. Use the free airport-NEC shuttle. |
| By Air | Birmingham Airport is directly linked to the NEC via a 90-second air-rail connection. |
| Accommodation | NEC has seven on-site hotels and nearby city options for longer stays. |
Pre-booking parking online is recommended and may include discounted rates.
Who Should Attend the National Franchise Exhibition?
The exhibition is open to anyone with an interest in franchising, whether they are completely new to the business model or looking to scale an existing operation.
Key attendee groups include:
- First-time business buyers and career changers
- Existing franchisees looking to diversify or expand into multi-unit ownership
- Corporate professionals seeking greater work-life flexibility
- Investors exploring low-risk business models with proven systems
- Consultants and service providers supporting the franchise sector
The wide range of exhibitors and seminar topics makes the event valuable regardless of business experience.
What Are the Top Reasons to Exhibit at the Franchise Show?
Franchise brands exhibiting at the National Franchise Exhibition gain exposure to a highly targeted audience of aspiring business owners. The event draws thousands of visitors each year, most of whom are actively seeking franchise opportunities and come prepared to invest.
Advantages of exhibiting include:
- Brand visibility among motivated prospects
- One-on-one conversations with potential franchisees
- Opportunity to present on stage and establish authority in your sector
- Inclusion in marketing campaigns and the official event guide
- Partnership with the British Franchise Association, enhancing credibility
Exhibitors also benefit from post-show marketing tools and data capture systems that support lead generation beyond the event itself.
How Much Does It Cost to Start a Franchise from This Exhibition?
Franchise opportunities at the exhibition cover a broad investment spectrum, allowing individuals with various budgets to find a suitable entry point into business ownership.
Here’s a comparison of investment tiers and example brands:
| Investment Level | Example Franchises | Typical Industry |
| Under £10,000 | Bless Start | Mobile Coffee, Start-ups |
| £10,000 – £50,000 | Cafe2U, BNI, Auditel | Coffee, Consulting |
| £50,000 – £100,000 | ActionCOACH, Bluebird Care | Coaching, Homecare |
| £100,000 – £250,000 | Auntie Anne’s, Caremark | Food Retail, Elderly Care |
| Over £250,000 | Black Sheep Coffee, Anytime Fitness | Hospitality, Fitness |
Financial service providers like Barclays and Lloyds will also be on hand to discuss funding options, business loans, and investment planning.
How Can You Secure Free Tickets and Book a Spot?
Entry to the National Franchise Exhibition is free, but tickets must be reserved in advance. Booking is available via the official event website and takes only a few minutes.
To secure a place:
- Visit the official visitor registration form
- Enter basic personal and business details
- Choose the day you plan to attend
- Receive confirmation and event updates by email
- Bring your digital or printed ticket to gain entry on the day
Booking early ensures access to exclusive content and helps with scheduling meetings and seminar attendance.
What Makes This Franchise Show Different from Other Business Exhibitions?
Unlike broader business expos, the National Franchise Exhibition is a focused event that highlights franchising as a path to business ownership.
Its exclusive endorsement by the British Franchise Association adds a layer of trust and accountability, distinguishing it from other events.
Key differences include:
- Every franchisor is vetted and approved by the BFA
- Specialist seminars tailored to franchise ownership and expansion
- A targeted audience of pre-qualified prospects
- A structured educational programme designed to guide both franchisees and franchisors
- Strong presence of finance, legal, and consultancy professionals offering free advice
This focus ensures the show delivers practical value, whether you’re starting your first venture or expanding an existing franchise.
Conclusion
The National Franchise Exhibition at the NEC is more than just an event—it’s a launchpad for entrepreneurs looking to take control of their professional future.
With a packed schedule of presentations, hundreds of franchises to explore, and a wealth of expert advice, it offers practical and strategic value to anyone considering franchising.
Whether you’re at the start of your journey or looking to expand your current business model, this exhibition delivers essential insights and connections to guide your next step.
FAQs About the National Franchise Exhibition
What is the British Franchise Association’s role at the exhibition?
The BFA supports the exhibition by endorsing only credible, ethical franchisors. Their presence ensures that attendees meet trusted brands.
Can I attend if I’m completely new to franchising?
Yes. There are beginner-friendly sessions, including seminars on the franchise model, legal basics, and real franchisee stories.
Are children or families allowed at the exhibition?
While the event is business-focused, adult attendees are preferred. Check with organisers for specific family attendance policies.
Do I need to bring any documents or business plans?
No documents are required, but bringing notes or questions can help make the most of meetings with franchisors.
Will there be support for funding or loans?
Yes, several banks and financial advisors will be available to discuss franchise funding, including Barclays and Lloyds.
How long should I plan to stay at the event?
A full-day visit is recommended. With over 100 exhibitors and 50+ sessions, planning your time efficiently is key.
Can I apply for a franchise at the event?
You can begin conversations with franchisors and request info packs, but formal applications are typically done post-event.
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