How are Stalls Important to Promote Your Business?

In the modern era, we rightly place great emphasis on the importance of digital marketing. If you have a message to convey, doing it with the help of zeros and ones will often yield impressive results.

But too often, we advocate digital marketing at the expense of face-to-face forms of customer interaction. In so doing, we miss out on some of the most powerful insights into what customers are really thinking and on conversions that we might not otherwise make.

Where can I set up?

A market stall can be set up in a range of places. Certain kinds of small businesses, like food businesses, allow you to get the quality of the product across and let it do the talking for you.

You’ll want to set one up in the right location to get the best results from a stall. This means a place you’re legally entitled to set up and where your target market is likely to expect and appreciate your presence. Many town centres set aside specific days when traders can turn up and set up shop. You’ll need a license from your local council, which will outline all of the restrictions on your ability to trade.

How can I get the best out of the stall?

You’ll want to make sure that you have the power you need to run heavy appliances and signage. This might mean bringing a portable generator to the stall. Generators come in a range of sizes and shapes, and you’ll need to be aware of any restrictions on emissions and noise. Ask the question of your local council or the event organizers you’re attending.

Ideally, your market stall should synergize with your other marketing channels. The people who visit your page on Facebook should become slightly more inclined to visit your stall, and those who visit your stall should be persuaded to visit your page. The success of one can support the success of the other, creating a virtuous cycle.

If your main business is fixed and immobile, you might still use a market stall to drive customers toward you. For example, you might offer discounted food samples if you’re running a restaurant. If you’re running a hairdresser, you might offer public haircuts. Certain kinds of business naturally lend themselves to the spectacle. Think about whether yours fits into this category and how you might lean into that.

One of the great things about setting up a stall is that it’s inexpensive. You don’t need to worry about waiting for tax implications to be overcome, and you don’t need to contend with overheads like rent and heating. As such, you have the freedom to be bold and experimental and innovate in search of a product and service that works!